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在现代的教育过程中,教学目标根据专业的实际情况以及社会需求发生了根本的转变,视觉传达专业的教学目标主要是为了培养出符合社会需求、具备创新能力和实践操作能力的设计人员。所以,在进行视觉传达专业的教学时,教师一定要注重学生实践能力和创新能力的培养,尤其是创新能力,它是学生在激烈的市场竞争中得以生存的关键。基于此,本文对视觉传达专业学生创新能力的培养以及课程教学的建设进行了认真的研究和探索,对视觉传达专业的发展具有重要意义。
In the modern education process, the teaching goal has been fundamentally changed according to the actual situation of the profession and the needs of the society. The teaching objective of the visual communication specialty mainly aims at cultivating the designers who meet the needs of society, possess the ability of innovation and practical operation. Therefore, in the teaching of visual communication, teachers must pay attention to the cultivation of students ’practical ability and innovative ability, especially the innovation ability, which is the key to students’ survival in the fierce market competition. Based on this, this article has carried on the careful research and the exploration to the cultivation of the innovation ability of visual communication specialty students as well as the construction of the course teaching, which is of great significance to the development of the visual communication profession.