2011年中国网络购物行业延续了2010年高速发展的势头,区域间网络购物环境的差距逐渐缩小,部分二三线省份网购增长表现突出。根据艾瑞咨询ECPlus的监测数据,从网络购物订单量的增长情况来看,二三线省份的增长速度最快。其中,海南省2011年1～10月订单量同比增长268.4%,位列第一; In 2011, the online shopping industry in China continued the trend of rapid development in 2010 with the gap between shopping environments in the inter-regional networks getting smaller and the online shopping in some second and third tier provinces enjoying outstanding growth. According to iResearch ECPlus monitoring data, the growth of online shopping orders from the point of view, the second and third tier provinces the fastest growing. Among them, Hainan Province, from January to October 2011 orders rose 268.4%, ranking first;