进入新世纪以来,在国内期刊种数快速增长而期刊总印数并未同步增长、许多大众刊物发行量下滑、市场竞争激烈的情况下,《读者》杂志一枝独秀, 发行量稳步攀升,2005年4月达到创记录的942万册,连续5年稳居全国期刊月发行量首位,占有国内期刊市场1／30的份额。目前,《读者》行销全球80 多个国家和地区,发行量近百万册。从创刊到现在, Since the beginning of the new century, the number of journals in our country has been increasing rapidly and the total number of journals has not increased at the same pace. With the circulation of many mass publications declining and the competition in the market fierce, the readers magazine has been outstanding and its circulation has steadily risen. Month reached a record 9.42 million copies, for five consecutive years ranked first in the monthly circulation of national journals, accounting for 1/30 share of the domestic journals market. At present, “readers” marketing more than 80 countries and regions worldwide, circulation of nearly 1 million. From the beginning to the present,