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11月11日,国家新闻出版总署批准的由光明日报报业集团与南方日报报业集团联合主办的《新京报》在北京上市了。我们为它的诞生而欢欣,因为它是中国传媒产业化进程的新起点,我们从中可以看到中国媒体市场广阔的发展前景。刚刚闭幕的中共十六届三中全会所发表的公报说:“全会认为,要加快建设全国统一市场,大力推进市场对内对外开放,大力发展资本和其他要素市场,促进商品和各种要素在全国范围自由流动和充分竞争。”《新京报》,这家全国首例得到国家主管部门正式批准而创办的跨地区报纸的呱呱落地,不正是建设全国统一媒体市场的标志吗?不正是我国传媒产业在全国范围内自由流动和充分竞争发轫的哨声吗?传媒,作为精神与文化的载体,必然蕴含一定的政治性、思想性、价值观,必须注重其社会效益;同时,作为提供信息与服务的产品,也不必讳言其具有商品属性,必须确认媒体作为一种产业的市场主体地位。
On November 11, the “Beijing News” jointly sponsored by the State Press and Publication Administration and the Nanfang Daily Press Group was announced in Beijing. We rejoice in its birth because it is a new starting point for the process of China’s media industrialization. From this we can see the vast development prospects of the Chinese media market. The communique issued by the Third Plenary Session of the 16th CCP Central Committee just concluded said: “The Plenary Session believes that we must speed up the construction of a unified national market, vigorously promote market opening up to the outside world, vigorously develop markets for capital and other factors, and promote goods and various factors Free flow and full competition across the country. ”“ Beijing News ”, the first cross-regional newspaper in the country that was formally approved by the competent national authorities, is not just a sign of building a unified national media market? Is the whistle of the free and full competition of the media industry in our country? The media, as a carrier of the spirit and culture, inevitably contains certain political, ideological and values values and must pay attention to its social benefits. At the same time, as a means of providing information And service products, also do not have to deny that they have the product attributes, we must confirm the media as an industry’s market position.