第一、频道定位隐含重要的战略意图省级电视台一旦上星就成为覆盖全国的卫视,成为卫视就想夺取全国广告市场的一部分份额。这样一来,肯定会与央视发生矛盾,在运行中遇到困难。于是,省级卫视不得不放弃攻打全国市场的策略,像上海卫视改版,刚开始时说要以东方卫视打全国,现在回过头去主打长三角,广东的南方卫视也是强调主打珠三角,我曾经写文章说过,省级卫视的战略调整,就是将高举高打(综合频道打全国)改为高举窄打(综合频道打区域),这种改变是符 First, channel positioning implies an important strategic intent. Once a provincial TV station has become a satellite TV covering the whole country, it becomes part of the national advertising market that it wants to seize. As a result, there will be contradictions with CCTV and difficulties in operation. As a result, the provincial satellite TV had to abandon the strategy of attacking the national market, such as Shanghai Satellite TV revision, said at the beginning to fight the country with the Oriental Satellite TV, and now back to the main Yangtze River Delta, Guangdong Southern Satellite TV also emphasizes the main Pearl River Delta, I used to Writing articles said that the provincial satellite TV’s strategic adjustment is to hold high the high hit (integrated channel to hit the country) to hold high the narrow (integrated channel hit area), this change is Fu