随着社会主义市场经济的建立,报社靠国家财政补贴过日子已难以维持下去了。在新形势下,新闻事业发展的出路在于树立市场经济观念,在于坚持把社会效益放在第一位的前提下,强化报业经营,努力提高经济效益。报社坚持把社会效益放在第一位,要有一定的物质基础,否则会直接影响报纸采编、印刷质量及发行的数量,社会效益也会直接或间接地受到影响。因此,搞好报业经营管理,提高经济效益,是报社的当务之急。在社会主义市场经济条件下,如何确定报业经营的新思路,各报社如何进行良性竞争,是目前值得探讨的重大课题。 With the establishment of a socialist market economy, it has been very hard for the newspaper to survive the state financial subsidies. Under the new situation, the way out for the development of journalism lies in establishing the notion of a market economy and in insisting on giving top priority to social benefits, strengthening press management and making efforts to increase economic efficiency. The newspaper insists on giving top priority to social benefits and has a certain material basis. Otherwise, the newspapers will directly affect the quality of newspapers and periodicals, the quality of printing and the number of issues. Social benefits will also be directly or indirectly affected. Therefore, do a good job newspaper management, improve economic efficiency, the newspaper’s top priority. Under the condition of socialist market economy, how to determine the new thinking of the newspaper business and how the newspapers compete in the healthy competition are the important topics worth exploring at present.