农业信息是重要的商品资源,也是促进农业发展的重要基础,农民在农业生产经营中需要多种多样的农业信息服务。本文详细分析了农民对农业信息的需求方向及购买愿望,阐述了农民获取农业信息的主要来源、方式及影响因素,以此为农业信息服务建设提供可靠的依据。 Agricultural information is an important commodity resource as well as an important foundation for promoting agricultural development. Farmers need a wide range of agricultural information services in agricultural production and operation. This paper analyzes in detail the peasants ’demand direction and purchase desire for agricultural information, expounds the main sources, ways and influencing factors of peasants’ access to agricultural information, and provides a reliable basis for the construction of agricultural information services.