杭州医疗商城(Medical Mall)成为国内首创将健康医疗和零售商业融合的样板店。其实,类似的跨界整合模式在世界上的许多国家已有尝试。特别是美国,在过去的20多年里,由于各大型购物中心竞争激烈、消费增长乏力,以及电商冲击等因素,不少大型购物中心面临倒闭关门的窘境。医疗机构或医生去租赁商场的空铺位,一方面为商场的开发商带来了利润,另一方面也让医疗走进零售商场。在我国香港和台湾地区,医 Medical Mall became the first model store in China that integrates health care with retail business. In fact, similar cross-border integration models have been tried in many countries in the world. In the United States in particular, over the past 20 years, due to the fierce competition in major shopping centers, the sluggish consumption growth and the impact of e-commerce, many large shopping centers are facing the dilemma of bankruptcy. Medical institutions or doctors to rent vacant malls shop, on the one hand for the mall developers to bring profits, on the other hand also let medical into the retail store. In Hong Kong and Taiwan of our country, medicine