无论是名牌洋装抢占中国服装市场,销售态势一日比一日火爆,还是国产服装在夹缝中生存,究其原因,都颇为简单,那就是中国人缺乏自己的服装名牌。应该说罗蒙西服在巴黎国际服装博览会上所受到的冷遇就是因为其服装品牌的名气不大。红豆集团董事长周耀庭对此深有感触,他说:产品的竞争就是品牌的竞争,谁创出了名牌谁就能称雄于市场,谁能称雄于市场,谁才是老板,大市场大老板,小市场小老板,无市场就破产。因此, Whether it is brand-name dress to seize the Chinese clothing market, sales trend day by day hot, or domestic clothing survive in the cracks, the reason is quite simple, that is, the Chinese lack of their own clothing brand names. It should be said that Lomond’s suit was a bad encounter at the Paris International Apparel Fair because its clothing brand was not famous. Zhou Yaoting, Chairman of the Red Bean Group, deeply feels this. He said: Product competition is the competition of the brand. Whoever creates a brand name will be able to dominate the market. Whoever dominates the market, who is the boss, the boss of the big market, Small market owner, bankruptcy without market. therefore,