企业竞争力是由企业的一系列特殊资源的组合而形成的占领市场、获得长期利润的能力。这些特殊资源包括:人力资本、核心技术、声誉、营销技术、营销网络、管理能力、资本营运能力、研究开发能力、企业文化等。企业竞争力的大小最终体现为获利能力、市场份额、企业形象及公众对企业产品和服务的认同等。 The competitiveness of an enterprise is the ability to occupy the market and gain long-term profits formed by the combination of a series of special resources of the enterprise. These special resources include: human capital, core technology, reputation, marketing technology, marketing network, management ability, capital operation ability, research and development ability, corporate culture and so on. The ultimate competitiveness of enterprises reflects the profitability, market share, corporate image and public recognition of corporate products and services.