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Host A： I’m with “The Piano Guys，” the latest YouTube sensation， 140 million views in fact.
The Piano Guys： Good Morning！
Host A： You are rock stars， kind of…
Host B： Well this is kinda cool. My next guests are making their first national television appearance. They’re five dads from Utah， who became an internet sensation from their self-made music videos.
Steven： Hi. I’m Steven Sharp Nelson， and I’m the cello guy.
Jon： Yeah， I’m Jon Schmidt. I am the piano guy.
Al： I’m Al Van Der Beek， and I’m the music studio guy.
Paul： I’m Paul Anderson， and I am the producer/ video guy.
Tel： Hi. I’m Tel Stewart， and I’m the editor and video guy.
All： And we’re The Piano Guys.
Paul： Being a piano store， those videos， they had to be cool， they had to be fun and exciting. I thought， with the social media， we’d use it as a back door， take the back door approach of marketing. Instead of saying， “Hey， this piano’s for sale，” we’d always have a Yamaha piano in the shot， showcase that Yamaha name， and then at the very end of the video we’d have “ThePianoGuys.com.”
The YouTube， what it got me excited， and Facebook， is they’re free. All’s [sic] we had to do was put out videos， and because I love videography， I…I wanted the videos to be high quality， high 1）definition， good sound…
Steven： Half of what we’re doing， at least， is classical music. We’re throwing in classical melodies， we’re using classical 2）nuances， of stylistic nuances， and then putting this fun spin on it， again， to build that bridge. You know there’s this funny disease we call， it’s sort of a disease that we call “orchestra face，” and that’s when you’re just sitting in the orchestra playing， and you’re like this. You know， and it’s kind of like “Well！”， I can see why people are like， “Well that doesn’t look very fun，” so a lot of what we do on our music is make sure that there’s an energy associated with it. I smile when I play music， and it’s because I’m loving it. I’m in my habitat， you know， my natural habitat， and I hope people could see that and say， “Oh， OK， you can enjoy it and you can see the joy side of…of music.”
Paul： And so， one of the things that we always try to do with the video is to complement it， make sure we’re not distracting or taking away from the music.
Al： Our main priority is to make sure the music can stand on its own， can sell on its own， can…is inspiring on its own.
Steven： I love that our music crosses generational gaps. We had a woman that emailed us just recently， and she said， “I’ve got this 18-year-old，” you know， teenage son， “he comes to me and says， ‘Mom， you’ve got to see this on YouTube.’” And this mother e-mails， “I was really nervous. I…I don’t…I don’t know if I wanna see what my 18-year-old son wants me to watch on YouTube， and he turns on this video， and it’s this guy playing the piano and a guy playing a cello on a thousand-foot cliff， and with classically-influenced music on a Coldplay tune.” And she said， “I can’t tell you how excited I was that he wanted to show me this， how wonderful it was that he and I could experience this together.” To me that’s a miracle to connect families even more through this music. Jon： You know， stuff like that keeps us going. That’s what it’s all about for us.
主持人甲：来到我们节目的是“钢琴伙计”，最近YouTube的红人，视频点击量已过一亿四千万。
钢琴伙计：早上好！
主持人甲：你们的影响力快赶上摇滚明星了……
主持人乙：这可厉害了。有请我们的下一组嘉宾，这是他们首次上电视节目。这就是因为自制音乐视频成为网络热门、来自犹他州的五位爸爸。
史蒂文：大家好，我是史蒂文·夏普·纳尔逊，我负责大提琴演奏。
乔恩：好的，我是乔恩·施米特，我负责钢琴演奏。
阿尔：我是阿尔·范·德·比克，我负责录音棚的工作。
保罗：我是保罗·安德森，我负责制片和视频拍摄。
特尔：嗨，我是特尔·斯图尔特，我负责视频拍摄和剪辑工作。
所有人：我们是“钢琴伙计”。
保罗：作为一家钢琴店，视频有它的营销意义，拍的视频得吸引人，得有趣，得激动人心。对于社交媒体，我认为我们能利用它的便捷之处，在营销上走走捷径。而不是就直愣愣地向别人推销“嗨，这儿有钢琴卖。”视频中，总有一台雅马哈钢琴，我们会特写一下雅马哈的品名，结尾时还会有我们店的网址“ThePianoGuys.com”。
YouTube和Facebook这类社交网站让人如此兴奋之处就在于，他们是免费的。我们惟一需要做的就是上传视频。因为我很喜欢制作录像，所以我希望这些视频都是高质量的，有高清晰度，有好音质……
史蒂文：我们做的音乐，至少一半来说是古典乐。我们会用古典乐的旋律，风格上微微区别于古典乐，然后添加一些有意思的变化，让它可以与人交流。我们对一种演奏形态有种趣称，叫做“管弦乐面孔”，当你正在进行管弦乐演奏，你的面部表情就像是这样——“面无表情”。你知道的，这挺无聊的，我明白为什么人们会觉得“那感觉没多大意思”。所以我们竭尽全力做的就是让我们的音乐有更强大的感染力。我演奏音乐时会带着笑意，因为我热爱音乐。音乐是我的栖身之地，音乐能让我轻松自如。我希望人们看到我演奏时可以感觉到，“噢，好吧，看起来你还挺享受的，能体会音乐的乐趣。”
保罗：也正因如此，我们也一直在尝试用视频来增加这种快乐，并确保我们的视频不会分散人们对音乐本身的关注。
阿尔：我们的首要任务是确保音乐本身就很棒，本身就有吸引力，能打动人。
史蒂文：我特别高兴我们的音乐能跨越代沟。就在不久前，我们收到一位女士的来信，她说道：“我有一个18岁的儿子，”你知道的，叛逆的青少年，“他跑来和我说，‘妈妈，你一定得来YouTube上看看这个。’”这位妈妈在电子邮件中写道，“我当时还挺紧张，我……我不确定我是否想看我儿子热衷的那些YouTube视频。然后他点开了视频，我看到两个男人在上千英尺高的悬崖边演奏，一个弹着钢琴，一个拉着大提琴，是一首酷玩乐队的曲子，但却是用古典乐的演奏方式。”她还说，“这就是我儿子想给我看的视频，我当时简直高兴坏了，能和我的儿子一同欣赏这个视频简直太棒了。”对我来说，可以通过这些音乐让家人们有更多的交流，这简直是奇迹。
乔恩：你看，这就是我们继续前进的动力。这就是音乐对我们的意义。
The Piano Guys： Good Morning！
Host A： You are rock stars， kind of…
Host B： Well this is kinda cool. My next guests are making their first national television appearance. They’re five dads from Utah， who became an internet sensation from their self-made music videos.
Steven： Hi. I’m Steven Sharp Nelson， and I’m the cello guy.
Jon： Yeah， I’m Jon Schmidt. I am the piano guy.
Al： I’m Al Van Der Beek， and I’m the music studio guy.
Paul： I’m Paul Anderson， and I am the producer/ video guy.
Tel： Hi. I’m Tel Stewart， and I’m the editor and video guy.
All： And we’re The Piano Guys.
Paul： Being a piano store， those videos， they had to be cool， they had to be fun and exciting. I thought， with the social media， we’d use it as a back door， take the back door approach of marketing. Instead of saying， “Hey， this piano’s for sale，” we’d always have a Yamaha piano in the shot， showcase that Yamaha name， and then at the very end of the video we’d have “ThePianoGuys.com.”
The YouTube， what it got me excited， and Facebook， is they’re free. All’s [sic] we had to do was put out videos， and because I love videography， I…I wanted the videos to be high quality， high 1）definition， good sound…
Steven： Half of what we’re doing， at least， is classical music. We’re throwing in classical melodies， we’re using classical 2）nuances， of stylistic nuances， and then putting this fun spin on it， again， to build that bridge. You know there’s this funny disease we call， it’s sort of a disease that we call “orchestra face，” and that’s when you’re just sitting in the orchestra playing， and you’re like this. You know， and it’s kind of like “Well！”， I can see why people are like， “Well that doesn’t look very fun，” so a lot of what we do on our music is make sure that there’s an energy associated with it. I smile when I play music， and it’s because I’m loving it. I’m in my habitat， you know， my natural habitat， and I hope people could see that and say， “Oh， OK， you can enjoy it and you can see the joy side of…of music.”
Paul： And so， one of the things that we always try to do with the video is to complement it， make sure we’re not distracting or taking away from the music.
Al： Our main priority is to make sure the music can stand on its own， can sell on its own， can…is inspiring on its own.
Steven： I love that our music crosses generational gaps. We had a woman that emailed us just recently， and she said， “I’ve got this 18-year-old，” you know， teenage son， “he comes to me and says， ‘Mom， you’ve got to see this on YouTube.’” And this mother e-mails， “I was really nervous. I…I don’t…I don’t know if I wanna see what my 18-year-old son wants me to watch on YouTube， and he turns on this video， and it’s this guy playing the piano and a guy playing a cello on a thousand-foot cliff， and with classically-influenced music on a Coldplay tune.” And she said， “I can’t tell you how excited I was that he wanted to show me this， how wonderful it was that he and I could experience this together.” To me that’s a miracle to connect families even more through this music. Jon： You know， stuff like that keeps us going. That’s what it’s all about for us.
主持人甲：来到我们节目的是“钢琴伙计”，最近YouTube的红人，视频点击量已过一亿四千万。
钢琴伙计：早上好！
主持人甲：你们的影响力快赶上摇滚明星了……
主持人乙：这可厉害了。有请我们的下一组嘉宾，这是他们首次上电视节目。这就是因为自制音乐视频成为网络热门、来自犹他州的五位爸爸。
史蒂文：大家好，我是史蒂文·夏普·纳尔逊，我负责大提琴演奏。
乔恩：好的，我是乔恩·施米特，我负责钢琴演奏。
阿尔：我是阿尔·范·德·比克，我负责录音棚的工作。
保罗：我是保罗·安德森，我负责制片和视频拍摄。
特尔：嗨，我是特尔·斯图尔特，我负责视频拍摄和剪辑工作。
所有人：我们是“钢琴伙计”。
保罗：作为一家钢琴店，视频有它的营销意义，拍的视频得吸引人，得有趣，得激动人心。对于社交媒体，我认为我们能利用它的便捷之处，在营销上走走捷径。而不是就直愣愣地向别人推销“嗨，这儿有钢琴卖。”视频中，总有一台雅马哈钢琴，我们会特写一下雅马哈的品名，结尾时还会有我们店的网址“ThePianoGuys.com”。
YouTube和Facebook这类社交网站让人如此兴奋之处就在于，他们是免费的。我们惟一需要做的就是上传视频。因为我很喜欢制作录像，所以我希望这些视频都是高质量的，有高清晰度，有好音质……
史蒂文：我们做的音乐，至少一半来说是古典乐。我们会用古典乐的旋律，风格上微微区别于古典乐，然后添加一些有意思的变化，让它可以与人交流。我们对一种演奏形态有种趣称，叫做“管弦乐面孔”，当你正在进行管弦乐演奏，你的面部表情就像是这样——“面无表情”。你知道的，这挺无聊的，我明白为什么人们会觉得“那感觉没多大意思”。所以我们竭尽全力做的就是让我们的音乐有更强大的感染力。我演奏音乐时会带着笑意，因为我热爱音乐。音乐是我的栖身之地，音乐能让我轻松自如。我希望人们看到我演奏时可以感觉到，“噢，好吧，看起来你还挺享受的，能体会音乐的乐趣。”
保罗：也正因如此，我们也一直在尝试用视频来增加这种快乐，并确保我们的视频不会分散人们对音乐本身的关注。
阿尔：我们的首要任务是确保音乐本身就很棒，本身就有吸引力，能打动人。
史蒂文：我特别高兴我们的音乐能跨越代沟。就在不久前，我们收到一位女士的来信，她说道：“我有一个18岁的儿子，”你知道的，叛逆的青少年，“他跑来和我说，‘妈妈，你一定得来YouTube上看看这个。’”这位妈妈在电子邮件中写道，“我当时还挺紧张，我……我不确定我是否想看我儿子热衷的那些YouTube视频。然后他点开了视频，我看到两个男人在上千英尺高的悬崖边演奏，一个弹着钢琴，一个拉着大提琴，是一首酷玩乐队的曲子，但却是用古典乐的演奏方式。”她还说，“这就是我儿子想给我看的视频，我当时简直高兴坏了，能和我的儿子一同欣赏这个视频简直太棒了。”对我来说，可以通过这些音乐让家人们有更多的交流，这简直是奇迹。
乔恩：你看，这就是我们继续前进的动力。这就是音乐对我们的意义。