近年来,多元化的市场结构使图书业变得更加复杂,最为突出的表现是互联网的高速发展改变了人们以往从图书、杂志、报刊等传统媒介获取信息的方式,通过网络在线阅读被越来越多的人群所接受,读者的阅读习惯正悄然发生着改变。图书市场的分化、实力竞争对手的加入、盗版盗印图书的存在无不冲击着实体书店传统的经营模式,面对如此复杂的图书市场,如何探寻一条适合企业发展的道路,已成 In recent years, the diversified market structure has made the book industry more complicated. The most prominent manifestation is that the rapid development of the Internet has changed the way people used to obtain information from traditional media such as books, magazines and newspapers and the online reading has been more and more The more people are accepted, the reader’s reading habits are quietly changing. Differentiation of the book market, the strength of the competition to join, the existence of pirated pirated books all impact the traditional business model of physical bookstores, the face of such a complex book market, how to explore a suitable business development path has become