今天的整个社会进入信息大爆炸时代,新媒体、新技术高歌猛进,互联网和移动终端的兴起,很大程度上满足了受众对信息的渴求,传统电视媒体正面临着巨大的挑战,地方电视台的发展更是举步维艰,而对于地方台电视栏目来说,现在早已不是制片人、编导的一纸策划文案以及开几次探讨会就可以上马编辑、拍摄、制作、播出的安逸时代了,一些固步自封、脱离市场的栏目早已成为明日黄花,消逝在观众的视野当中,而对于那些已经创立了一些时日,曾经得到了一定的社会肯定和经济效益的品牌栏目来说,在目前的大环境下,也已经到了“命悬一线”、“生死存亡”的紧要关头。目前地方台电视品牌栏目的生存发展遇到了几大外部和内部困境,栏目编导要时刻绷紧神经,直面正视。困境1:新媒体的不断冲击,数字电视持续分众 Today’s society as a whole has entered the era of the Information Big Bang. With the advent of new media and new technologies, the rise of the Internet and mobile terminals has largely satisfied the audience’s thirst for information. The traditional television media is facing enormous challenges. The development of local television stations It is even more difficult for local TV stations. Now it is no longer a producer or director who plans to write a copy and opens a forum for discussion, editing, filming, making and broadcasting. , Out of the market section has long been the yellow flower, disappeared in the view of the audience among them, and for those who have created some time ago, has been a certain social affirmation and economic benefits of the brand section, in the current environment, Has also come to the critical moment of “life hanging line”, “life and death”. At present, the survival and development of the local TV brand sections have encountered several major external and internal difficulties. The column director should always be nervous and face up front. Dilemma 1: The continuous impact of new media, digital television continued to focus