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目前,我国的经济水平有明显的提高,并且使人们的生活质量有了改善。但是,我国的零售业已经取消了外资进入的限制,所以,使得零售行业逐渐面临严峻的挑战。大部分专家学者认为,我国的零售行业存在严重的产业安全问题。但是,从本质上来讲,制约大型零售企业发展的主要原因就是竞争力的缺乏。最明显的表现就是零售企业不能有效的提高产品的市场份额,所以,直接影响企业绩效。因此,非常有必要对零售企业绩效进行全面的分析与评价。
At present, the economic level of our country has obviously improved, and people’s quality of life has been improved. However, the retailing industry in our country has already eliminated the restrictions on the entry of foreign capital, therefore, the retail industry is facing increasingly serious challenges. Most experts and scholars believe that there are serious industrial safety problems in China’s retail industry. However, in essence, the main reason that restricts the development of large retail enterprises is the lack of competitiveness. The most obvious manifestation of this is that retailers can not effectively increase their market share, thus directly affecting their performance. Therefore, it is very necessary to conduct a comprehensive analysis and evaluation of retail business performance.