随着何阳的闻名,“点子”已成为使用频率较高的词语之一。何谓点子,简单地说,就是想人之所未想,谋人之所未谋。在商战中,一个好的点子往往胜似万两黄金,能使企业起死回生,能使你无本获大利……本文萃取了中外一些“点子家”们(姑且这样称呼)最具代表意义的成功之作,或展示他们的过人智慧,或显示他们的高瞻远瞩,雄才大略,或体现他们精湛的商场战略战术,以飨读者。 With He Yang’s fame, “ideas” have become one of the more frequently used words. What is an idea? Simply put, it is to think of what people want and what they want. In the business war, a good idea is often worth two thousand gold, which can make the company rejuvenate, and it can make you get no profits... This article has extracted some of the most representative successes of Chinese and foreign “homeowners” (as they are called). Make or demonstrate their extraordinary wisdom, or show their forward-looking, handsome, or reflect their superb shopping strategy and tactics in order to readers.