2016年中国电影市场现状中国内地电影票房大盘在八月中旬突破300亿元大关,虽然与2015年9月的9月5号突破300亿元的时间点相比,已经提前了近一个月,但今年单月票房增速却明显出现下降趋势。尤其是7月,同比缩水10亿元,增速并未达到预期。这样的成绩预示着2016年全年600亿元票房将很难实现。2016年内地电影市场的开局势头很猛,1月份实现同比增长48%,2月份涨了7成,3月份也有大约十亿的增长,国产片票房产出约为170 The Situation of Chinese Film Market in 2016 Mainland China’s movie box office market exceeded 30 billion yuan in mid-August. Although it has already advanced nearly 30 months ahead of the 30 billion yuan price point on September 5, 2015, However, the single-month box office growth rate is obviously declining. Especially in July, the contracted sales of 1 billion yuan, the growth rate did not meet expectations. This result indicates that the 60 billion yuan box office in 2016 will be very difficult to achieve. In 2016, the mainland movie market started to gain momentum with 48% YoY growth in January, 70% growth in February, about 1 billion growth in March and about 170 domestic film listings