标志是企业形象的灵魂,是企业精神,企业地位的符号化的体现。它是一种象征艺术,是具有特殊意义的视觉传达符号,代表着特定的事物,内容丰富,是视觉识别的第一形象要素,不仅是所有视觉设计要素的主导力量,也是整合所有视觉要素的中心,更是大众心目中企业、品牌的象征。日常生活中,当我们看到“五环”的形象,就会联想到奥运,看到“红十字”的形象就联想到医院,看到“盘长”的形象,就知道中国联通,看到“M”的形象,就知道是麦当劳。在这里,标志成为了一种特殊的图形符号起着传达信息,沟通消费者和产品之 Logo is the soul of corporate image, is the symbol of enterprise spirit and enterprise status. It is a kind of symbolic art, which is a visual communication symbol with special significance. It represents a specific thing and is rich in content. It is the first image element of visual recognition. It not only dominates all visual design elements but also integrates all visual elements Center, it is the public minds of enterprises, a symbol of the brand. In our daily life, when we see the image of “Five Rings”, we think of the Olympic Games. When we see the image of the “Red Cross”, we think of the image of the “Red Cross” Know China Unicom, see “M ” image, you know McDonald’s. Here, the logo becomes a special type of graphic symbol that conveys information that communicates to consumers and products