在当前我国发展社会主义市场经济,与国际市场对接,参与国际竞争中,企业国际化经营与无形资产之间关系的问题显得尤其紧迫。国际市场瞬息变化万千,竞争对手如林的严峻事实,告诉我们每个企业单靠拚资金,拚物资的原始竞争阶段早已时过境迁,而今则是要以知识形态存在的无形资产去占领国际市场,战胜对手分割世界资源,即由原始掠夺转向智能竞争。无形资产国际化是国际技术合作发展的必然规律,一个企业的发展不仅局限于本国境内,还要走向广阔的国际市场,对外开放意味着引进来,走出去的双重走向。在国际商海中,没有独特的的技术,优秀的商品,独特的商标等优势,则很难站住脚,而这些优势的具体体现在企 At present, China’s development of the socialist market economy, docking with the international market, participate in international competition, the international business and intangible assets of the relationship between the problem is particularly urgent. Rapid changes in the international market, the grim facts of competitors, tell us that each business alone spell the money, fight the primitive stage of competition has long been the passage of time, but now it is necessary to take the form of knowledge of intangible assets to occupy the international market, Overcoming opponents to split the world’s resources, from raw plunder to smart competition. The internationalization of intangible assets is an inevitable rule in the development of international technological cooperation. The development of an enterprise should not only be confined to the territory of its own country, but should also go to a vast international market. Opening up to the outside world means dual directions of bringing in and going out. In the international business world, there is no unique technology, excellent products, unique trademarks and other advantages, it is difficult to stand its ground, and these advantages are embodied in the enterprises