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许多大型企业最致命的战略弱点不是技术或者生产问题,而是在于如何将自身的知识和能力转换为市场的竞争优势。许多公司的失败在于这方面能力低下,下面的例子便是最好的明证。早在1957年,德国西门子便成功研制了世界上第一款可用于批量生产的全晶体管的电脑,型号为2002。两年之后,IBM才进口了一台同样的电脑。尽管如此,时隔多年后,IBM却成为了电脑产品的领头羊。IBM前董事会主席托马斯·沃森(Thomas.J.Watson Jr.)先生一语道出其中真谛:“我们始终如一地坚持大量销售,力争比其他竞争对手卖得多。因为我们深知,怎样向顾客兜售我们的产品,怎
The most deadly strategic weakness in many large enterprises is not technology or production issues, but how to transform their knowledge and capabilities into competitive advantages in the market. The failure of many companies lies in their low ability in this area. The following example is the best proof. As early as 1957, Germany's Siemens successfully developed the world's first full-volume transistor for computer production, model 2002. Two years later, IBM imported only one identical computer. However, after years from now, IBM has become the leader in computer products. Thomas A. Jatson Jr., former chairman of IBM's board of directors, said the truth: ”We consistently stick to mass sales and strive to sell more than other competitors because we know how Sell our products to customers, how