“这世界本来没有黑公关,企业们黑路走的多了,自然就有了黑公关”公共关系作为现代社会文明的产物,在企业传播,品牌构造等方面发挥着举足轻重的作用。随着行业的不断壮大,一些不以商业道德为底线的“黑公关”近年来也层出不穷。已经定案的、喊冤中的,竟然涉及了租车、乳业、饮料食品业等等多个行业。伊利、蒙牛,王老吉、加多宝,一嗨租车、神州租车,农夫山泉、华润怡宝等各个行业的知名企业都深陷其中。 “There is no black public relations in this world. As enterprises walk more along the black road, they naturally have a black public relations.” Public relations, as a product of modern social civilization, plays a decisive role in corporate communications and brand building. As the industry continues to grow, some “black public relations” that do not take business ethics as the bottom line have also emerged one after another in recent years. Has been finalized, shouting grievances, even involving a car rental, dairy industry, beverage and food industry and many other industries. Yili, Mengniu, Wanglaoji, plus more treasure, a hi car, Shenzhou car rental, Nongfushangquan, China Resources Yi Bao and other well-known enterprises in various industries are deeply trapped.