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湖南卫视的一档明星亲子类互动真人秀节目《爸爸去哪儿》凭借其超高的收视率火遍大江南北,再度引发了内地电视真人秀节目的高潮。然而现下“高收视率”电视真人秀节目的“畸形繁荣”背后却透露出一些通病:缺乏原创的盲从,致使无序同质化的竞争、娱乐泛化语境下的文化品格缺失等。本文从传播学视域对这些问题进行剖析,探讨当下电视真人秀节目发展的对策:传播主体须在服务与“迎合”的夹缝中准确定位且注重文化价值重建与社会责任回归。
Hunan Satellite TV’s first-class parent-child interactive reality show “Where’s Dad?” With its exceptionally high ratings of all over the country, it has once again triggered the climax of the reality show in the Mainland. However, there are some common problems behind the “abnormal prosperity” of the “High Rating” TV reality show: the lack of original blind obedience, the disorderly homogenization of competition, the cultural character under the entertaining generalization context Missing and so on. This article analyzes these issues from the perspective of communication science and discusses the strategies for the development of current TV reality shows. The main body of communications needs to accurately locate the gap between service and “cater to ” and pay attention to the rebuilding of cultural values and the return of social responsibility.