如今这个年代电视媒体已不再是稀缺资源。随着各类媒体发展、电视媒体数量的增加,收视率分流的现象正日益严重。有家专业媒介购买公司的总监说,现在各频道收视率年年走低,客户的广告投放成本却逐年增加,客户早已不再满足于传统媒介的传统投放,对各类媒体的投放比率不断变化。面对这样严峻的竞争态势,电视台如果还只依靠收视率这一个标准,前面就将会是一座危险 Today’s television media is no longer a scarce resource. With the development of various types of media and the increase of the number of television media, the phenomenon of diversification of ratings has become increasingly serious. The director of a professional media buying company said that now the ratings of various channels are going down year by year, and the advertising costs of clients are increasing year by year. Customers are no longer satisfied with the traditional delivery of traditional media, and the ratio of various media is constantly changing. Faced with such a grim competitive situation, if the television station only rely on the ratings of a standard, in front of it will be a danger