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“专业频道的品牌建设与运营——浙江电视台教育科技频道现象”研讨会于7月22日在北京举行。夏陈安总监介绍了浙江电视台教育科技频道在频道专业化上的探索,来自北京各高校的传媒研究专家,对教育科技频道“三化”、“三突破”的实践予以充分肯定,同时提出:全国的专业化频道仍然要坚持以内容为王的操作理念;在新媒体兴起背景下,考虑多媒体、多元化的经营模式更为现实;把资金链的消耗转换到软概念的提升上,把地域性平台转换到全球的市场链接。
“Professional Channel Brand Construction and Operation - Zhejiang Television Education Technology Channel phenomenon ” seminar was held in Beijing on July 22. Xia Chenan, director of Zhejiang TV introduced the channel of education and technology channels in the channel on the professionalization of the exploration, from Beijing universities media research experts, the education technology channel “three”, “three breakthroughs” fully affirmed the practice At the same time, it is proposed that the professional channels throughout the country still adhere to the operation concept of content being the king. Under the background of the rise of new media, it is more realistic to consider the multi-media and diversified business model; to switch the consumption of the capital chain to the promotion of the soft concept On the regional platform to convert the global market link.