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传媒发展已经进入品牌时代。在同质化竞争中,比拼产品和价格,已很难有大的突破,只 有通过品牌增值提升党报的核心竞争力,才能有效地在目标群体中锁定注意力、形成影响力。
Media development has entered the brand era. In the homogenization competition, it is hard to have a big breakthrough in the competition of products and prices. Only by enhancing the core competitiveness of the party newspaper through the appreciation of brand value can we effectively lock the attention and influence in the target groups.