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2004年4月,重庆电视台、重庆有线电视台、重庆教育台和重庆公共频道三台四机构资源整合工作宣告完成,以新形象、新编排、新包装、新推广示人的重庆电视台,在实现集团化资源整合的大背景下,开始了履新之旅。整合了重庆地区电视广告资源的重庆电视台广告经营中心于2003年11月28日成立,隶属于广告经营中心的营销部也正式成立。营销部的前身是企划科,是以频道推广、客户服务为核心的机构,主要是为客户提供投放建议、排期建议,用AC·尼尔森和央视-索福瑞的专业数据做广告事后效果评估,其核
In April 2004, the integration of resources of Chongqing Television Station, Chongqing Cable TV Station, Chongqing Education Channel and Chongqing Public Channel Three Sectors was completed and Chongqing Television Station, with its new image, new layout, new packaging and new promotion, Under the background of resource integration, we started a new trip. Chongqing TV stations integrated advertising resources in Chongqing TV advertising business center was established on November 28, 2003, under the advertising business center of the Marketing Department was formally established. Marketing Department, formerly Planning Division, is a channel promotion, customer service as the core of the organization, mainly to provide advice to customers, scheduling recommendations, with AC · Nelson and CCTV - Sophie professional data advertising effectiveness assessment Its nuclear