以Kress和van Leeuwen提出的视觉语法为理论基础,结合系统功能语法的三大元功能和韩礼德的社会符号学理论,通过对《人民日报》刊登的关于非洲报道的新闻图片进行解读,即多模态话语分析,分析图像向量、接触、距离、视角、信息值、显著性和框架等方面表现出来的再现意义、互动意义和构图意义,结果表明,受新闻媒体的政治立场及特定读者等诸多因素的影响,新闻报道隐含了报道者的立场、观点和态度,新闻图片的选择暗含了报道者的主观因素。试图建构的社会意义就是了解中国对非洲报道的内容和角度,揭示出中国的意识形态,即通过报道来展示更好的国家形象,使他人信服中国和平崛起的理念,并自愿认同、接纳、支持中国的崛起。 Based on the visual grammar proposed by Kress and van Leeuwen and combining the three metafunctions of system functional grammar and Halliday’s social semiotic theory, this paper analyzes the news pictures published in People’s Daily about Africa coverage, that is, multimode State discourse analysis, analysis of image vectors, contact, distance, perspective, information value, significance and framework of the representation of the meaning of reproduction, interactive meaning and composition of meaning, the results show that, by the media’s political position and specific readers and many other factors The news coverage implied the position, viewpoints and attitudes of the reporters. The choice of news pictures implied the subjective factors of the reporters. The social meaning of attempting to construct is to understand the contents and perspectives of China’s coverage of Africa, to reveal the ideology of China, that is, through reporting, to display a better national image, to convince others of the idea of ​​China’s peaceful rise and voluntarily agree, accept and support China’s rising up.