随着电力体制改革的不断深入,电力营销业务已成为县级供电企业的核心业务,电力营销工作直接关系到企业自身的生存和发展,决定着企业的市场竞争力,关系到企业的发展。本文以黑龙江省宁安市农电公司开展营销管理工作为例,试论县级供电企业应如何针对目前营销管理中普遍存在的问题,不拓展营销管理渠道确保电费回由。 With the deepening of the reform of the power system, power marketing business has become the core business of county-level power supply enterprises. The work of power marketing is directly related to the survival and development of enterprises and determines the market competitiveness of enterprises and the development of enterprises. This paper takes Ningxia Agricultural Power Company of Heilongjiang Province as an example to conduct marketing management. How to deal with the prevailing problems in the current marketing management at the county-level power supply enterprises, and do not expand the marketing management channels to ensure the return of electricity.