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当今社会,人们对意识形态的认识发生了巨大的变化,政治意识形态在传统意义上的启蒙和充当价值尺度功能已被极大弱化甚至近乎消失。在这种现实条件下,“主旋律”文艺所主张的文艺类型及所秉持的意识形态策略能否适应当代文化语境,又以何种方式建构主流价值观、生成相应的文化和情感模式,都值得深入研究。本文拟通过分析“主旋律”作品的意识形态特征和接受状况,阐发其文化领导权策略。
In today’s society, people’s understanding of ideology has undergone tremendous changes. Political ideology has been greatly weakened or almost disappeared in the traditional sense of enlightenment and as a function of value. Under such realistic conditions, whether the literary genre advocated by “main melody” and the ideological strategies it upholds can be adapted to contemporary cultural contexts and how to construct mainstream values and generate corresponding cultural and emotional modes, All worth studying in depth. This paper intends to analyze its ideological characteristics and acceptability of “The Main Melody” and expound its cultural leadership strategy.