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国家统计局北京中怡康经济咨询公司定期在全国35座中心城市百家大型商场进行家电商品销售情况调查。现将1996年的调查结果分析如下:经过企业在品牌、质量、服务、企业形象、产品品种诸方面的大力经营,国产家电名牌在市场上已经占据主导地位。视听类家电市场:彩电依然是视听产品消费的主角,国内外知名品牌在这一领域的竞争尤为激烈,长虹、康佳、王牌、北京、熊猫、金星、海信、创维、长城、牡丹、厦华等畅销国产品牌彩电经过多重努力,其市场占有率之和达到65.43%,长虹、康佳、王牌、创维等品牌还通过运用价格策略,较大幅度地提高了市场占有率。在新兴的激光影碟机市场上,国产品牌反映敏捷,新科、爱多、万利达、先科等组成国产名牌阵营,
The National Bureau of Statistics Beijing Zhongkang Economic Consultation Co., Ltd. regularly conducts household electrical appliance sales surveys in 100 major shopping malls in 35 central cities nationwide. The results of the 1996 survey are now analysed as follows: After the company’s vigorous management of brands, quality, service, corporate image, and product variety, domestic branded home appliances have already dominated the market. Audio-visual home appliance market: Color TV is still the protagonist of audio-visual product consumption. The competition between well-known domestic and foreign brands in this field is particularly fierce. Changhong, Konka, Ace, Beijing, Panda, Venus, Hisense, Skyworth, Great Wall, Peony, Xoceco etc. The best-selling domestic brands of color TVs through multiple efforts, the market share reached 65.43%, Changhong, Konka, ace, Skyworth and other brands also through the use of price strategy, a substantial increase in market share. In the emerging market of laser disc players, domestic brands reflect agile, Shinco, Love, Malata, and Yushchenko to form domestic brand-name camps.