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广告业是随着我国改革开放而兴起的极富活力的一个新产业。它的繁荣和发展,不仅对促进我国经济的繁荣发挥了积极作用,同时也对全社会的精神文明建设产生了积极的影响。广告业的迅速崛起,在生产和消费之间架起了一道桥梁,这无疑是件大好事,但由于广告业在我国尚处在起步阶段,广告从业人员素质参差不齐,加之广告宣传涉及产品的品牌、质量、专业知识等诸多方面的问题,致使广告宣传出现了许多不尽如人意的现象。
Advertising industry is a very dynamic new industry that has emerged with the reform and opening up of our country. Its prosperity and development have not only played an active role in promoting the economic prosperity of our country, but have also had a positive impact on the spiritual civilization construction of the entire society. With the rapid rise of the advertising industry and the bridge between production and consumption, this is undoubtedly a good thing. However, as the advertising industry is still in its infancy in China, the quality of advertising practitioners is uneven and the advertising involves the products Brand, quality, professional knowledge and many other issues, resulting in advertising there are many unsatisfactory phenomenon.