论文部分内容阅读
媒介公关往往是指在一些突发情况下,企业政府等一些企事业单位或机构组织通过新闻发言等方式对外发布消息表达态度,从而化解危机。媒介公关这种“对外语言公关”是通过媒介传递信息的一种特殊传播方式,是一种媒介传播技巧,而当下现实因素看,媒介公关在当今的媒介环境下扮演着越来越重要的角色。本文以“故宫道歉信”为例,借鉴危机公关5s原则探讨媒介公关。
Media publicity often means that in some emergency situations, some enterprises and institutions such as the government of enterprises and institutions organize the attitude of expressing news to the outside world through news speeches and other means to resolve the crisis. Media PR This “PR PR” is a special way of transmitting information through the media. It is a media communication technique. Nowadays, media PR plays an increasingly important role in today’s media environment character of. This article takes “Forbidden City Apology Letter ” as an example, using the principle of crisis public relations 5s to explore media public relations.