论文部分内容阅读
翻开我国企业报的历史不难看出,我国最早的企业报的办报宗旨在于:推销商品,指导经营,沟通情况,联络同仁。我国最早的企业报是英美烟草公司于1906年创办的《北清烟报》。二十世纪初期,沙俄侵略者经营的中东铁路局也创办了《远东报》。到了民国初年。我国的民族资产阶级为了维护和发展自己的经济利益,推销本企业的产品,也纷纷在本企业创办企业报。其中最有名的是经营八卦丹、万金油闻名
It is not hard to see the history of our country’s business newspaper opened. The earliest purpose of business newspaper in China is to promote the products, guide the operation and communication and contact with colleagues. China’s earliest corporate newspaper was British North American tobacco company founded in 1906, “Bei Qing Tobacco News.” In the early twentieth century, the Middle East Railway Administration run by the tsarist Russia invaders also founded the Far East News. To the early Republican period. In order to safeguard and develop their own economic interests, the national bourgeoisie of our country has also promoted the products of this enterprise and also successively set up enterprises in this enterprise. One of the most famous is the management of gossip Dan, known as the world famous oil