在众多品牌群雄争鹿的运动用品市场上,特别是面对超级对手耐克咄咄逼人之势,一直推崇自然、朴实、平凡风格的阿迪达斯,似乎不想再继续保持低调。在积蓄多年之后,特别是耐克“廉颇老矣”、渐入衰势之时,阿迪达斯选择了主动出击的战略方针,在一面保持其传统的平民化、 In the sports goods market where many brands contend for deer, especially in the face of super power rival Nike aggressively, has always admired the natural, simple, ordinary style Adidas, seems to not want to continue to keep a low profile. After many years of savings, especially when Nike’s “alcoholism” began to decline, Adidas chose to take the initiative to adopt a strategic approach and maintain its traditional civilian orientation.