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全行业点评:据CTR媒介智讯广告监测数据显示,本月电视广告刊例总花费同比和环比均呈现增长态势;省级卫视与电视整体走势略有差异,广告投放同比大幅增长20%,环比只有1%的微增。与6月相比,省级卫视TOP10行业维持不变,化妆品浴室用品、商业及服务性行业排名均上升两位。增幅方面,本月酒精类饮品环比增幅最高,达到22%;上月排名二、三位的药品和食品行业,广告环比减投20%和9%,排名均下滑一位;饮料行业仍占据榜首,行业占比提高了一个百分点。
Industry-wide commentary: According to CTR media intelligence advertising monitoring data show that the total cost of television advertising this month rose compared with the same period last year and the chain showed a slight trend of the provincial satellite TV and the overall trend of television, advertising substantial growth of 20% year on year, Only 1% of the slight increase. Compared with June, provincial TV TOP10 industry remained unchanged, cosmetics, toiletries, commercial and service industry rankings rose two. In terms of increase rate, the alcoholic drinks industry recorded the highest increase of 22% in the chain this month. In the pharmaceutical and food industries ranked No. 2 and 3 last month, the advertisements dropped 20% and 9% respectively, ranking down by one place. The beverage industry still topped the list , The proportion of industry increased by one percentage point.