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对于一个行销全国的名酒品牌,仅仅是传统明显是不够的,一个企业发展的必备因素之一就是要紧跟时代的步伐,甚至要走在时代的前沿才可不断发展。2015年中国品牌价值评价榜终于揭晓,在这份由央视财经频道、中国品牌建设促进会等联合发布的榜单上,洋河大曲凭借悠久的历史文化传统以及近年来持续有效的创新,获评品牌价值达836.33亿元,与茅台酒一同入选2015年中国品牌价值酒水饮料类地理标志产品。
For a well-known wine brand to be marketed in the whole country, it is obviously not enough simply to be traditional. One of the necessary factors for the development of an enterprise is to keep pace with the times and even develop in front of the times. In 2015, China’s brand value evaluation list was finally announced. On the list jointly released by CCTV Finance Channel and China Brand Building Promotion Association, Yanghe Daqu was awarded the title by virtue of its long tradition of history and culture and sustained and effective innovation in recent years The brand value reached 83.633 billion yuan, together with Maotai selected 2015 China brand value drinks beverages geographical indications products.