专版,是由若干有共同性的稿件组成的在一期报纸上具有相对独立性的整个版面。而对于我们交通专业报而言,专版宣传不仅是交通行业展示自我的主要平台和有效方式,也是报社经营的重要组成部分,其意义不容忽视。以下,就我对专版的认识,结合自身的专版实践经历,就专业报如何实现新闻与专版双赢谈一下我个人的一些粗浅看法。一、精心策划,以策划带动受众参与、赢得客户满意 The special edition, is composed of a number of common manuscripts in the first phase of the newspaper has the relative independence of the entire layout. As for our traffic professional newspaper, the special version of publicity is not only the transport industry self-exhibition platform and an effective platform for the newspaper, but also an important part of the business, its significance can not be ignored. The following, on my understanding of the special edition, combined with their own experience in the practice of the special edition, the professional newspaper how to achieve a win-win situation with the news about the page some of my personal views. First, well-planned to plan to drive audience participation to win customer satisfaction