为了有效地发挥中国市场学会的组织作用,促进营销理论与实践相结合,更好地为提高我国企业营销管理水平和推动我国营销学科发展服务,决定组建营销管理专家委员会。营销管理专家委员会作为专门从事企业营销管理理论与实践研究的专家团队,由在营销实践中有突出成就的著名企业营销主管和对企业营销有 In order to effectively play the role of market organization in China market, promote the combination of marketing theory and practice, and better to improve our marketing management and promote the development of marketing discipline, decided to set up a marketing management expert committee. Marketing Management Committee of experts as specializing in corporate marketing management theory and practice of the team of experts from the marketing practice has outstanding achievements of the well-known corporate marketing executives and corporate marketing