公益广告设计在现代人们生活中扮演了十分重要的角色,它时刻都在影响着人们的生活,改变着一个人的价值观。培养学生的设计思维和创作情趣是广告设计教学中的重要环节,在有限的课堂时间教会学生把设计与生活紧密联系,充分发挥自己的聪明才智,运用鲜明的设计理念和超强的视觉形式表达广告设计的的主题,从而达到引起受众的共鸣,并为之作出相应的行为。 Public service advertising design plays a very important role in modern people’s life. It always affects people’s life and changes one’s values. To cultivate students’ design thinking and creative taste is an important link in the teaching of advertisement design. During limited classroom time, students are taught to closely connect design with life, give full play to their talents, and express themselves with distinctive design concepts and super visual forms Advertising design theme, so as to achieve the resonance of the audience, and to make the appropriate behavior.