提起名牌,人们自然会联想到奢华和尊贵,如欧米茄、皮尔卡丹,但实质上名牌并不必然就是昂贵。目前的名牌反映了两种倾向,一种名牌是大量广告被打入成本,借此提高价格和身份。对于这样的名牌,消费者自然可以“用脚投票”。而另一种名牌却植根于大众之中,像肯德基、可口可乐等,不仅在美国而且在全世界都成为了大众喜爱的平民化“名牌。”看得出,高端和高档品牌是名牌的一种,但平民化品牌也是一种精神。无论名牌是高档产品还是大众产品,并没有谁优谁劣谁对谁错之分,最终的选择权和投票权都在市场和消费者手中。因此,认真分析消费群体的需求结构和自身优势,合理定 When people mention brand names, people will naturally think of luxury and dignity, such as Omega and Pierre Cardin, but brand names are not necessarily expensive. The current brand name reflects two tendencies. One name brand is that a large amount of advertisements are costly, thereby increasing prices and identities. For such a famous brand, consumers can naturally vote with their feet. Another brand name is rooted in the masses. Like KFC, Coca-Cola, etc., it has become a popular and popular brand name not only in the United States but also in the whole world." It can be seen that high-end and high-end brands are famous brands. One, but the civilian brand is also a spirit. Regardless of whether the brand is a high-end product or a mass product, there is no one who is superior or who is wrong. The ultimate choice and voting right are in the hands of the market and consumers. Therefore, a careful analysis of the demand structure of consumer groups and their own advantages is reasonable.