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文化创意产业作为新兴产业,有着巨大的发展潜力。本文对广西和台湾的文化创意产业发展现状进行分析,透析了广西文创产业存在相关概念模糊,区位优势利用不合理;缺乏创意产业,资本融入受阻;发展不均衡,积聚效益弱等问题。同时,研究发现台湾同样存在核心竞争力不足、品牌产品少、产业链不紧密等问题。但基于广西与台湾在人文地理、人才、特色文化以及政策上有着天然的优势,仍使得两地的文化创意产业合作发展具备良好的契机。文章就如何解决桂台文化创意产业合作存在的问题进行探讨并提出相关建设性意见。
As a new industry, cultural and creative industries have great potential for development. This article analyzes the status quo of cultural and creative industries in Guangxi and Taiwan, analyzes the related concepts of cultural and creative industries in Guangxi, the unfair use of location advantages, the lack of creative industries, the obstruction of capital integration, the unbalanced development and the weak accumulation effect. At the same time, the study found that Taiwan also has problems of lack of core competitiveness, less brand name products and less industrial chain. However, based on the natural advantages of Guangxi and Taiwan in terms of human geography, talent, special culture and policies, there is still a good opportunity for the cooperation in cultural and creative industries between the two places. The article discusses how to solve the problems existing in the cooperation of cultural and creative industries in Goutai and puts forward relevant constructive suggestions.