随着我国社会主义市场经济体制的建立和完善，市场类报纸骤然兴起，然而，相应的报业理论研究却很缺乏。本文对此进行了初步探索。文章认为，市场类报纸目前约占整个报业总量的四分之一，呈现出自己的特色，但也面临一系列挑战，必须在办报观念、报纸功能、采编形式上进行创新，以吸引读者，为改革开放和经济建设发挥更大作用。 With the establishment and perfection of the socialist market economic system in our country, there has been a sudden rise of market newspapers. However, the corresponding research on newspaper industry is scarce. This article has carried on the preliminary exploration to this. The article holds that market newspapers currently account for about a quarter of the total newspapers, showing their own characteristics, but also facing a series of challenges. They must innovate in the concepts of newspapers and newspapers, the functions of newspaper, and the collection and editing in order to attract Readers, play a greater role for the reform and opening up and economic construction.