论文部分内容阅读
2000年,彩电行业烽火连天,各路诸侯纷纷出招,彩电市场进入战国时代。从联盟限价到纷纷降价,花样翻出,而战果几何呢?据彩电行业主管部门信息产业部张琪司长说:“今年的彩电价格大战,不少企业纷纷报损,少的3亿元,多的8亿元、10亿元。”据张介绍,1996年的彩电价格战带来的国有资产损失是147亿元;1997年仅熊猫一家就报损7亿多元。据长虹、康佳两家上市公司的中报反映,1999年两公司的彩电毛利率分别为22%和19%。2000年
In 2000, the color TV industry was in full swing, and the various princes were making moves. The TV market entered the Warring States period. From the coalition price limit to one after another price cuts, tricks come out, but what happens? According to color TV industry supervisory department Zhang Qi, director of the Ministry of Information Industry said: “This year’s color TV price war, many companies have reported losses, less 300 million Yuan and more are 800 million yuan and 1 billion yuan.” According to Zhang, the loss of state-owned assets brought about by the color TV price war in 1996 was 14.7 billion yuan; in 1997, only a panda suffered a loss of more than 700 million yuan. According to the mid-year reports of Changhong and Konka listed companies, the color TV’s gross margins of the two companies in 1999 were 22% and 19%, respectively. 2000