大众传媒已经成为现代社会不可或缺的重要组成部分,在信息化社会,大众传媒对于社会的进步、人们生活方式的改变有着十分重要的意义。然而,在当今多元化价值标准的冲击下,作为传播主体的大众媒介的责任也变得越来越难以界定。本文结合实际案例对大众媒介应承担的道德责任进行了浅显的探讨。 The mass media has become an indispensable and important part of modern society. In the information society, the mass media has great significance for social progress and people’s lifestyle changes. However, under the impact of today’s diverse standards of value, the responsibility of the mass media as agents of communication has become increasingly difficult to define. This article makes a brief discussion on the moral responsibility that the mass media should take according to the actual case.