如今的商业世界,已经变成了飘浮在数据海洋上的巨轮。在这样一个时代,任何人都必须用数据来说话。而那些通过数据能力驶入蓝海的企业,将会赢得丰厚的回报。被预测的未来我们的未来真能被预测吗?每一天,我们的电子邮件都保存在电邮供应商的日志文件中;我们的通话记录都被加上时间标记备份在电话公司的大容量硬盘上:我们何时何地买了什么东西,我们的喜好、品味以及支付能力都被信用卡提供商编目归档;我们的所有个人网页、空间、微博、即时通讯文件,还有博客信息,都被保存在多个服务器上;我们的即时行踪完全被手机供应商掌握;我们 Today’s business world has become a giant wheel floating on the ocean of data. In such an era, anyone must use the data to speak. Those who enter the Blue Ocean through their data capabilities will be rewarded with generous returns. Predicted future Is our future really predictable? Every day, our emails are kept in the email provider’s log files; our call logs are time stamped and backed up on the phone company’s high-capacity hard drive: When and where we bought something, our preferences, tastes, and ability to pay were archived by credit card providers; all our personal pages, space, weibo, instant messaging, and blog posts were kept in Multiple servers; our instant tracking is completely mastered by handset vendors; us