全媒体竞争时代,报纸市场经营经受着前所未有的挑战。各大报业集团深入整合资源,积极推进媒体融合。为了在竞争加剧的形势下,扩大竞争优势,搞活经营增加创收,2012年,《大河报》全新改版,广告经营中心加强内部整合、深挖媒体经营资源、强化活动营销、大胆探索创收新途径,成效显著,2012年大河报广告经营收入比2011年增加2727万元,同比增长5.50%。创新版面结构,探索创收途径 In the era of all-media competition, newspaper market management has been subjected to unprecedented challenges. The major newspaper groups have thoroughly integrated their resources and actively promoted media convergence. In order to expand competitive advantage and increase revenue by invigorating businesses in 2012, Dahe Press has been newly redesigned, its advertising operation center has stepped up its internal integration, deepened media management resources, intensified marketing campaigns and boldly explored new ways to generate revenue. With remarkable results. In 2012, the operating income of Dahe Advertising increased by 27.27 million yuan over 2011, an increase of 5.50% over the same period of previous year. Innovate layout structure and explore ways to generate revenue