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对标管理是将企业自己的服务、产品、管理模式与工作流程等同行业内或行业外的标杆企业作比较,用以借鉴与学习他人的先进经验,改善自身不足,从而追赶或超越标杆企业,创造优秀业绩的良性循环过程。根据“全球对标网络”的调查,它与战略联盟、企业再造一起成为最受企业欢迎的管理方法。本文将探讨对标管理在企业管理中的应用,从而为企业指明发展方向。
Benchmarking is to compare and match the benchmarking services of enterprises with their own services, products, management mode and work flow within or outside the industry to learn from others’ advanced experiences and improve their own deficiencies to catch up with or surpass benchmarking enterprises, Create a virtuous cycle of outstanding performance process. According to a survey of “Global Benchmarking Networks,” it has become the most popular management method in business with strategic alliances and corporate reengineering. This article will explore the application of benchmarking management in business management, so as to point out the direction for the development of enterprises.