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[目的 /意义]微媒体时代,高校图书馆的阅读推广工作面临新的机遇和挑战。如何将微媒体平台与阅读推广有效融合,打造阅读推广微空间,成为高校图书馆共同面对的新命题。[方法 /过程]基于对微媒体阅读推广相关概念、特征、构成要素及发展现状的梳理,结合沈阳师范大学图书馆以及其他高校图书馆的微媒体阅读推广实践,探讨高校图书馆微媒体阅读推广的可持续发展策略。[结果 /结论]高校图书馆的微媒体阅读推广要突破藩篱,聚焦微平台、微内容、微互动和微服务,坚持分众化推广策略,开展互动式阅读推广,提出从空间、内容、用户、功能四大维度构建微媒体阅读推广矩阵,构筑和健全校园阅读生态圈。
[Purpose / Significance] In the era of micro-media, the reading and popularization of university libraries are facing new opportunities and challenges. How to effectively integrate the micro-media platform with reading and promoting to create a micro-space for reading and promoting has become a new proposition that university libraries face together. [Methods / Processes] Based on the review of the concepts, characteristics, components and development status of micro-media reading and popularizing, combined with the practice of reading and promoting micro-media in Shenyang Normal University Library and other university libraries, Sustainable development strategy. [Result / Conclusion] The university library should break through the barrier of microfilm reading, focus on the micro-platform, micro content, micro-interaction and micro-service, adhere to the strategy of decentralized promotion and carry out interactive reading and promotion. Function four dimensions to build a micro-media reading promotion matrix, to build and improve the campus reading ecosystem.