在互联网多触角迅猛发展、大众的民主参与意识获得空前提高的新媒体环境下,电视互动要想突破瓶颈,互动双方都需要得到重新审视和界定。电视机构积极利用自身资源,通过开设电视台网站的方式与受众进行互动,可以从多个方面弥补传统电视互动中的缺陷和不足。这一电视互动的阵地需要得到更多的重视和开发。 Under the new media environment with the rapid development of multi-antennae in the Internet and unprecedented public participation in democratic participation, the interactive television needs to be re-examined and defined in order to break the bottleneck. Television agencies actively make use of their own resources to interact with their audiences through the establishment of television stations and can make up for the shortcomings and deficiencies of traditional television interaction in many aspects. The interactive position of this television needs more attention and development.