“互联网+”与葡萄酒业分水岭时代的到来,使进口葡萄酒业面临巨大机遇与挑战。本文将结合宏观数据,以1847酒庄葡萄酒为例,对其互联网营销可行性进行SWOT分析。在此基础上对公司葡萄酒营销提出战略建议,助力进口葡萄酒业利润增长和长期发展。 “Internet ” and the era of watershed wine industry, the import wine industry is facing enormous opportunities and challenges. This article will combine macro data to 1847 winery wine, for example, the feasibility of its Internet marketing SWOT analysis. On this basis, the company made a strategic proposal for the company’s wine marketing, which will help increase the profit and long-term development of the imported wine industry.