日本松下电器公司生产的电熨斗,一直畅销不衰,但有一段时间出现了滞销见象。为了改进电熨斗的生产,扩大销路,29岁的被称为“熨斗博士”的松下公司电熨斗事业部部长岩见宪一请来数十名不同年龄的家庭主妇座谈,请她们对松下公司生产的电熨斗提意见,挑毛病。一位中年妇女提议:“使用熨斗时电线拉来拉去太麻烦了,要是后面不拖一根电线就好了,那样熨起来会更方便。”这话立即引起了一阵哄笑。电熨斗,就是要用电的熨斗。没了电 Japan’s Matsushita Electric Company’s electric iron, has been selling well, but for some time there has been a slow-moving sight. In order to improve the production of electric irons and expand sales, the 29-year-old director of iron division of Panasonic, called “Iron Dr.”, invited a group of dozens of housewives of different ages to discuss with Panasonic Electric iron company to make comments, pick fault. A middle-aged woman suggested: “It was too much trouble to pull the wire when using the iron, and it would be more convenient to iron the wire if it was not dragged behind.” This immediately caused a burst of laughter. Iron, is to use the electric iron. No electricity